Pizzeria, concept
Night Oven
A late-night pizza shop you can walk into and order from.
Visitors walk in off a rainy street, build their pizza ingredient by ingredient, watch it bake in the wood-fired oven and see it boxed with their order number.
Visit nightoven.hexiolabs.com(opens in a new tab)
- Concept for
- Night Oven
- Industry
- Pizzeria
- Service
- Websites
- Live site
- nightoven.hexiolabs.com
The brief.
Most restaurant ordering pages feel like filling in a form, so people rush through them or leave halfway. We wanted ordering to feel like the best part of the night out: a place you step into, food you can see, and a moment worth showing a friend.
What we built.
A door you open
The site starts outside the shop at night. Visitors click the door or the window and glide inside, straight into the kitchen.
Real food, built by hand
Every dough, sauce, cheese and topping is a real photograph. Customers tap or drag them onto the pizza, and anything added by mistake comes off with one tap.
Watch it bake
The pizza slides into the oven, turns halfway and comes out charred and bubbling, with the order total chalked up on the wall the whole time.
Boxed and ready
It is sliced, boxed and banded with the order number, and a board flips to show the order is ready to collect.
See more of our websites work, or read about the service.
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