Pizzeria, concept
A pizza ordering site where customers build the pizza themselves.
An ordering site that feels like standing at the counter. Customers drop every ingredient onto their pizza, watch it bake and see the price add up as they go.
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Most restaurant ordering pages are a long list of checkboxes, and people give up halfway through. We wanted ordering to feel like the fun part of the meal, so customers finish their order and come back to do it again.
Customers tap or drag dough, sauce, cheese and toppings onto the pizza, and every piece lands where they put it.
An order ticket fills itself in as the pizza grows, so the total is never a surprise at the end.
Anything added by mistake comes off with one tap, from the tray or from the ticket.
The pizza bakes in the oven, gets sliced and is boxed with the restaurant's name on the lid, which makes people want to show it to friends.
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